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Privacy Policy

We at MIKHA care about YOUR PRIVACY and believe that respect for the individual is essential. On this page, you will find a set of rules that regulate the data collection, storage, use and sharing of information that you may provide to us in accordance with the California Consumer Privacy Act (CCPA) and the European Union’s Data Protection Directive (GDPR). By accepting this Policy, you acknowledge that you have reviewed and agreed to all the conditions that are herein. These rules refer only to data stored by MIKHA and do not govern partner sites. If you have any questions about how other brands handle your personal data, we suggest you read their respective privacy policies.

The site is not directed to people under the age of eighteen (18), just as our forms and questionnaires do not seek data from minors. The sites are designed for users aged 18 and above, and individuals under 18 are not permitted to use or register for the Sites. So, if data is entered by minors, their guardian can contact MIKHA through our contact form.

This policy aims to establish our commitment to privacy and protection of the personal data of our customers, employees and partners. The rules about the treatment of these data within the services and features of the online store are in accordance with the law, providing transparency and a clear view of how personal information is used.

Glossary

Legal Basis: These are the assumptions that authorize us to collect and process your personal data. Consent is one of them.

Consent: This is the authorization of the data owner (you) for us to have access to your personal data.

Access Account: Credentials of a user to use/access the functionalities of the online store.

Cookies:These are small scripts added to the user’s device, which help us to provide a personalized experience according to your online preferences. The cookie does not reveal information other than the data the user chooses to share with us.

Personal Data: Information that identifies the user, such as name, social security number, IP address, bank details, emails, photo, etc.

Sensitive Personal Data: This is more private data, such as race, ethnicity, religious beliefs, political opinion, membership in unions or political, religious or philosophical organizations; data concerning health, genetic or biometric data, etc.

IP (Internet Protocol): It is a set of letters and numbers that identifies the devices of the USERS on the Internet.

Data Controller: A person who acts as a channel of communication, between the owners of the data and the National Data Protection Authority.

Platforms: The sites, social networks and communication channels that we use.

Logs: These are the records of activities that USERS do in the online store.

Processing: Everything that the company can do with your data, such as collecting, deleting, sharing, etc.

Data Subject: The person (you) who shares personal data with MIKHA .

YOUR DATA

We collect your personal data when you register with our online store, fill out any of our forms, contact us, or make a purchase.

  • Full Name
  • Email
  • Mobile Number
  • Complete Address


Why do we collect this data?

  • To identify you in our systems;
  • Manage purchases and orders (how to process and follow up on your order, including the delivery of the Product at the informed address and the invoice emission);
  • Fulfil the order or make returns or exchanges;
  • Contacting you in general, whether to answer requests and questions, help you finalize your order when items are left in the cart, forward benefits and discount vouchers, invite you to events, etc;
  • Registering you in the Loyalty Program;
  • Evaluate responses provided by you in opinion surveys;
  • Verify your identity in compliance with legal requirements;
  • Provide the products, services and/or benefits you request or purchase from us;
  • Develop internal studies about your interests and behaviour in order to offer you better services and products, in addition to conducting statistical studies;
  • Perform profiling by analyzing several variables, such as categories of interest, preferences, transaction history, behaviour and location, in order to improve our commercial and promotional initiatives, enhance and personalize our content offering;
  • Improve our marketing and promotional efforts and analyze the pages visited and searches conducted by users;
  • Deliver advertising in the digital environment in a personalized or non-personalized manner;
  • Detect and prevent fraud;
    Contact you through different channels – email, SMS, push messages, phone calls or other means – for advertising and/or promotional purposes;
  • Carry out any type of marketing, advertising and/or market research activity;
  • Safeguard MIKHA rights and maintain the security of our Products, Businesses and Experiences.
  • Full Name
  • Email
  • Mobile Number
  • Complete Address
  • Order Number
  • Devices you used to access our site
  • Geolocation
  • IP Address
  • Navigation Data (Site Preferences)
  • Visit Duration
  • Pages Visited
  • Interaction with our website


Why do we collect this data?

  • Target marketing campaigns and promotions in a personalized way;
  • Enhance the functionality of our sites;
  • Remembering your access;
  • Understand your behavior on our platforms to provide personalized functionality;
  • Deliver ads according to your interests
COOKIES

MIKHA uses tracking technologies to ensure a better browsing experience for users and to create personalized features, such as product recommendations specific to each customer.

Data Storage Time

Your personal data is kept as long as you are an active customer. If you require the deletion of your information from our database, for security reasons, this can be done within a period of 30 days, following the guidelines of the General Data Protection Regulation (GDPR). Do not worry, your information will be secure in national and international data centers, where all applicable legal measures will be adopted in accordance with the California Consumer Privacy Act (CCPA) and the European Union’s Data Protection Directive (GDPR).

Data Sharing

MIKHA’s priority is to maintain the confidentiality of users’ personal data. In order to enable our operations, we may share holders’ personal data in the following cases:

Suppliers and Business Partners who operate in the following fields:

  • Payment intermediation;
  • Debit and credit card companies;
  • Data hosting and activities;
  • Authentication and validation of registration;
  • Screening of artistic works;
  • Design;
  • Fraud analysis;
  • Marketing campaign management;
  • Data Bureaus;
  • Commercial partners that can make their products available on MIKHA, etc.


Social Networks:
 Some digital platforms allow you to register by logging into your account through third-party mechanisms, such as Facebook or Google profile. When this happens, some personal data may be shared with these third parties. The choice of whether or not to integrate these platforms is yours. Please note that we do not control the policies and practices of any other third party sites or mechanisms.

Court Order: Another possibility of disclosure of personal data is through a judicial or administrative order or legal obligation. Also in this case, disclosure will occur only to the extent necessary to comply with the determination of the competent authority, and data not required by the authority in question will remain confidential.

USER RIGHTS

MIKHA is committed to complying with all the rules and principles provided for in the CCPA and GDPR, guaranteeing the data subject:

Right of Access Confirmation: The holder has the right to obtain from MIKHA the confirmation whether their data are being or object of processing, as well as also possess the right to access their personal data;

Right to Rectification and Correction of Data: The holder may request the correction of personal data that are erroneous and that concern the user;

Right to Elimination and Blocking: When appropriate, the owner may request the elimination of personal data collected;

Right to Data Portability: Right to receive the data that has been provided to MIKHA in a structured, commonly used and machine-readable format, and the right to transmit such data to other providers;

Right to Restrict Data Processing: The data subject has the right to limit the processing of his/her personal data to only what is necessary to achieve the specific purpose informed;

Right to Opposition: The data subject has the right to oppose the processing of personal data concerning him/her.

Right to Withdraw Consent: In cases where the legal basis is consent, the data subject may withdraw it.

Whenever the data subject exercises this right, MIKHA may request certain additional information to verify identity in order to prevent fraud.

DATA PROTECTION

Our responsibility is to ensure the security of your personal data and to use it only for the purposes described herein.

Technology: MIKHA adopts state-of-the-art resources to ensure the security of all data collected and stored. Only authorized persons have access to the MIKHA database. We also use encryption and firewall. The virtual store has the SSL certificate (Secure Locker Layer), responsible for keeping the site secure.

Passwords: We recommend that the user keep your password to access the site secret.

IMPORTANT: MIKHA will never ask for your password by any means other than the site.

Emails and other Contacts: MIKHA only sends advertising or information update via emails. We do not request personal data, passwords, or financial data from the user. We do not send files attached to the email, with the exception of PDFs. We do not send links to download files. If you receive any email containing these characteristics, disregard it and contact us.

Third Parties: Despite our best efforts, it is impossible to guarantee a database absolutely immune to cyber attacks. Therefore, MIKHA disclaims any liability for damages eventually caused by third parties, including invasions to the site or database, viruses or leakage of information.

GENERAL TERMS AND CONDITIONS

To solve any controversies arising from this Privacy Policy, the legal and regulatory provisions of the US legislation will be applied.

POLICY UPDATES

This policy is constantly being updated. Therefore, we recommend that you visit this page periodically in order to keep track of all changes. Additional terms, conditions, or documents that may be posted on the Sites are explicitly incorporated into these Privacy Policies. MIKHA reserves the right to make changes or modifications to these Terms at its sole discretion, notifying users by updating the “Updated on” date. You waive any right to receive specific notice of each change, and it is your responsibility to review these Terms periodically. Continued use of the Sites after any modifications constitutes acceptance of the revised Privacy Policies.

UPDATED ON 01/31/2024
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